PSA Antwerp
Supporting global trade with reliable solutions and efficient operations at the Port of Antwerp.
The Challenge
PSA aimed to digitize dock operations with an app that would replace paper-based workflows for dock workers and foremen. The existing process was prone to errors, lacked real-time updates, and became unusable in bad weather conditions—with bayplans becoming unreadable. To ensure a smooth transition, the solution needed to be intuitive, accessible, and optimized for challenging on-site conditions (e.g., small screens, glove-friendly interactions).
The Solution
Hatch worked closely with PSA, conducting stakeholder interviews, on-site user research, and workflow observations at an actual terminal.
Based on real user needs and constraints, we designed a fully optimized, highly accessible interface with custom components suited for small devices and glove-friendly interactions. The result? A seamless, intuitive, and visually appealing prototype that was enthusiastically received by all stakeholders.
